This blog accompanies the text, Real Estate Analysis: Environments and Activities by Julian Diaz III and J. Andrew Hansz. Student are encouraged to post assignments and original research papers to this blog. Please contact email@example.com for posting rights or to add your program to the blog. Some blog posts and objective questions maybe considered for publication in a future edition of the text.
Sunday, March 3, 2013
GJ Gardner Homes NW Fresno/ Madera
Real Estate Entrepreneur
By Matthew Seely
How did you get
started in this business?
I was in construction
before this, working for Quiring General & Pacific Gas and Electric as a
Project Manager. I was primarily working in the commercial field doing
construction management. I left Pacific Gas & Electric and went to work for
one of the other GJ Gardner Franchises’ here in Clovis. I fell in love with it
at that time. So when the north Fresno/ Madera territory opened up I jumped on
the opportunity to get in the business, so me and my father David Siler decided
to take the leap and open our own franchise.
What is your
background, do you have any degrees?
I attended Fresno
Community College for two years and obtained my Associates Degree and then
ventured down south to San Diego State where I obtained a degree in
Why did you pick GJ
When I was working at
the other franchise I saw how unique GJ Gardner Homes was.We are the only Home building Franchise in
the world.This is great in the way that
you have a nationally recognized name & branding, but still are able to
offer that mom and pop customer service. With that being said I jumped at the
opportunity to purchase my own Franchise.
Have you always
wanted to be in the Real Estate Field?
No, in fact I never
saw myself outside of the construction/construction management field.
What do you think the
market is doing now? Do you see it getting better?
The market is steadily
rising and I think that right now is the perfect time to purchase any type of
real Estate. I know from our stand point it’s picking up; we are meeting with
more and more clients that are interested in building. We are starting
construction on several projects here in the next week or so.
What is your primary focus?
Do you just build big homes?
Absolutely not, we
will build anything; we even looked at doing some duplexes and a few remodels.
So we’ll do pretty much anything. Right as of now we are building primarily
2000 – 3000 sq feet. We are a custom builder so we can do anything from 900sq
ft to 6,000sq ft. It really just depends on what the client wants.
Do you just build the
house? Or do you do anything else (EX: like pools)
No, we will provide,
facilitate and complete any type of work that the client wants or requests. We
primarily build the house from the foundation up, and there are several things
that people like us to help them with as well. We can facilitate anything they
want, but we primarily build the house from the foundation up.
Do you do any
marketing? If so what kind?
Yes, we do we have a
big market of Realtors that we work with (Putting signs on lots and such). We
also have TV commercials that air all the time. We do some other things we do
some advertising with a local golf Course.
Where do you see
yourself in five years?
I see the Real Estate Market and building market rising and
myself as well along with my team and a steady clientele and project base.
Are you building in
several areas? Do you try and build in one area at a time?
No, we will build in
any area that someone needs a house built.We have a pretty big territory; we can build in north Fresno, Madera,
Oakhurst, and some of those outlying areas. If our particular office cannot
build in an area for some reason another franchise will. We don’t build in just
one area; we want to build as much as we can everywhere we can.
I would like to thank Jamie for taking the time to do this interview.